Founder 5 with Dana Jackson of Beneath Your Mask

Founder 5 with Dana Jackson of Beneath Your Mask

Beneath Your Mask was created to restore, repair, and reverse the toxic effects of environmental hazards, health challenges, stress, and the damage done from the unforgiving aspects of our lifestyles. Through her skin, hair and body rejuvenation line, founder Dana Jackson shares inspiration from her own healing journey alongside of the products she began crafting to nourish, revitalize, and transform her skin and hair. She strives to create pure, luxurious, all-natural products with healing ingredients that appeal to all your senses.

On a quest to find the absolute best products that don’t compromise on any level, Beneath Your Mask was created.

Chatting with Dana Jackson, founder of Beneath Your Mask


Why Clean Beauty?

After being diagnosed with Lupus and Lupus Nephritis in 2011, I wanted to repair the damage done to my skin and hair in a way that was non-toxic and not going to further challenge my immune system. I believe beauty can be luxurious, chic, effective and safe to absorb, it doesn’t have to compromise because it’s clean. It was also really important for me to not only share my journey, but share the non-toxic products I’d created that helped my skin & hair.



Your self care ritual:
an indulgent weekly event or
finding moments whenever you can get them?

I’m such a planner, so I’d love it to be a weekly event, but it ends up being finding moments whenever I can get them. My body will often tell me what I need or when I need to slow down, and that’s something you can’t really plan. Also, my work schedule is so unpredictable so it can be difficult to plan.



Your deserted island product

Our Nourish Skin & Hair Serum. I almost named Nourish ‘Everything.’ The uses are endless. It can be used on hair, face and body so practically everyone can use it in some way. A few of my favorite ways to use it are mixed with conditioner for a deep conditioning treatment, as a face serum, mixing a few drops with my powdered face masks, as a spot treatment for scars and marks and as a hand & body moisturizer. I absolutely couldn’t imagine life without it, and it’s the one product I ALWAYS travel with!



I feel most beautiful when…

I’m travelling the world and exploring other cultures and my skin is clear and glowing. These go hand-in-hand for me because I usually mask quite a bit before my travels because I know that I want my skin to glow without a drop of makeup. My travels are about adventure and learning. I love immersing myself into other cultures and meeting new people around the world. It is one of the few times I’m able to take myself out of work mode and just be present. It always humbles me and puts life and my first-world problems into perspective.



What’s the #1 piece of advice you would you tell your past self just getting started?

It’s ok to start small. I was so determined to launch with a full line, but it’s nothing wrong with launching with one product. It gives you an opportunity to correct packaging and any other issues on one product vs having to make corrections across multiple SKUs.


What’s up next?

We’ll be launching 2 new products this year as well as a tool that I’m very excited about! Our customers have been begging us for a lip balm, and I’ve wanted to do one for a while. I haven’t even told them it’s coming yet!