INSIDER TIPS:
- As an ultra-luxe chapstick – apply throughout the day for extra moisture, plumpness and luck!
- As part of your daily skincare routine – apply both morning and evening as the last step in your routine for age-defying results
- Prime time – as a complement to your make up routine, apply over lips as lipstick primer
- Lasting hold – as a makeup refresher, apply over lipstick for extra shine and staying power
Q + A with Valerie Grandury, Founder of Odacité
What inspired the product/ingredients?
I knew that this product would need special, super-potent ingredients to give the age-defying results I was after. That’s why I chose Vitamin C and CoQ10, a pair of powerful, clinically-proven antioxidants known for their youth-energizing properties, to be the star ingredients of this formula. Together, they work at smoothing the appearance of those pesky fine lines that make your lipstick bleed!
How long has it been part of the line?
Two years ago, a friend of mine who loves our Serum Concentrates suggested a serum specifically for the lips, that went beyond hydration, and actually worked to plump the lips’ appearance and help address the vertical lines around the lips. I thought, no problem, I can have that done in 6 months! Well, it took two years, but it was well worth it. Our new baby was launched in July 2018.
Can you give us some insight on the ingredient formulation process?
I wanted to add ingredients that naturally stimulate the lips to give them a plumper appearance. We used Mint and a ferment of Capsicum (derived from pepper plants) to achieve this effect. The result is a magical cool-to-warm sensation that gives a mild tingly feel & visibly plumper lips!
The addition of hydration staples Cocoa and Shea, along with the magical Baobab oil, make this formula super moisturizing and nourishing.
And for extra luck?…
Yes! Finally, we topped it all off with an Aventurine crystal rollerball to impart high vibes with every use. Aventurine is known to be the luckiest crystal, bringing good fortune into your life!
