INSIDER TIPS:

• As a weekly mask – incorporate ‘Aina into your weekly at-home spa ritual to deliver grounding, earthy nutrients into your skin.
• As a blemish buster – the gentle detoxifying effect of the mask, thanks to coconut charcoal, is great for occasional breakouts and to keep your skin balanced.
• As a deep cleanse – is your feeling particularly decongested? Use ‘Aina to deeply clean your pores while the nutrients feed your skin cells with minerals and vitamins, resetting your complexion.

PRO TIP:

Use together with the Luna Renewing Concentrate for the most decadent at-home spa session. Apply ‘Aina, put your legs up and let the mask work its Hawaiian magic while sipping on some tea or catching up on some reading. Rinse and follow with Luna for a beautiful, nourishing glow.

Q + A with Kapua Browning, Founder of Honua

What inspired the product/ingredients?
Growing up in Hawaii, I spent quite a bit of time in the lo’i or Hawaiian Taro Patches. Being knee deep in ‘Aina (in this case soft squishy mud) while pulling Kalo (Hawaiian Taro) from the earth became one of my favorite moments or feelings. It was grounding and very satisfying. I loved the feeling on the mud between my toes, and I would also take some of this nutrient rich mud and rub it on my skin for benefits. When I moved away from home, I wanted to recreate this feeling. I wanted to create a mask that could take me back to those moments when I was applying it.

How long has it been part of the line?
We launched ‘Aina in the beginning of 2018, so it’s still a baby!

Can you give us some insight on the ingredient formulation process?
This was such a fun mask to formulate for me. I used a few Hawaiian healing techniques such as leading with heat. “Heat” ingredients not only help with circulation and blood detoxification but help with ingredient penetration and efficacy. Our heat ingredient in the ‘Aina is the ni’oi or Hawaiian Chili Pepper! But don’t be scared… it won’t burn or leave your skin irritated or red at all. I also used our most prized ingredient in Hawaiian culture, our Kalo plant. The Kalo or Hawaiian Taro is a food staple for the Hawaiian people.  It’s filled with nutrients which are not only amazing for your body, but happen to be perfect for your skin as well.  The Kalo plant is also very significant in Hawaiian genealogy.  The Hawaiian people trace their roots back to a legend about Haloa or the first born Hawaiian, who was said to be younger brother to the Kalo plant.  Through our relationship to Haloa, we are related to the Kalo plant, the ‘Aina and the rest of the natural world. This mask also pays tribute to our relationship to Haloa, the kalo plant and the ‘Aina.